What Most Online Brands Get Wrong
In today’s fast-moving eCommerce world, it’s easy to get caught up chasing tactics. Running ads, launching new campaigns, testing the latest AI tools, without taking a step back to ask: are we building something meaningful?
In our recent conversation on the Mastering eCommerce Marketing podcast with Eitan Koter, we explored what it takes to grow an eCommerce brand. Not just in reach, but in relevance, retention, and long-term value.
Key takeaways from the episode:
1. Storytelling still matters
It’s not brand or performance, it’s both. If your brand strategy is clear, you can bring storytelling into every touchpoint. Emails, ads, and product pages can all benefit from a good narrative.
2. Fix your conversion rate before scaling acquisition
Too many brands throw budget at ads without fixing what’s broken on-site. A/B testing, FAQs, payment options, and improving content can lead to big wins.
3. Retention starts with listening
Retention isn’t just about sending more emails. It’s about building relationships with your best customers, learning from their feedback, and designing better user experiences.
4. Smaller brands should focus, not fragment
You don’t need to be everywhere. Especially when you’re just starting. It’s better to use 2–3 marketing channels and truly understand them than to spread yourself thin.
5. Use AI where it helps
AI can enhance strategy when used intentionally, but shouldn’t replace the thinking behind good creative.
Final thoughts
Whether you’re scaling a D2C brand or advising clients behind the scenes, one thing is clear: strategy and execution need to be rooted in clarity about your brand, your customer, and the role each channel plays in the bigger picture.
Listen to the full podcast:
Want to dig deeper into your marketing strategy? Get in touch, we’d love to hear what you’re working on.