FAQ
1. What is WFMA, and what does your agency do?
WFMA is a boutique ecommerce marketing agency focused on growing DTC brands through strategy, email marketing, CRO, and content that converts. We build sustainable systems that help brands scale profitably.
2. Do you offer newsletter services for marketing agencies or service businesses, too?
While we specialise in ecommerce, we also help service-based businesses and agencies turn subscribers into clients with strategic content, segmentation, and automation. If your current newsletter strategy isn’t performing, we can fix that.
3. What is brand advocacy, and how can it help my business?
Brand advocacy helps you turn your best customers into your biggest promoters. At WFMA, we focus on building trust, community, and repeat engagement through content, email, and loyalty strategies.
4. What is an ecommerce newsletter?
An ecommerce newsletter is a recurring email sent to your subscribers to promote products, share updates, offer exclusive deals, or deliver valuable content. It’s not just a sales tool, it’s a way to build relationships, drive traffic, and increase customer lifetime value.
5. Why are ecommerce newsletters so important?
Email remains one of the highest-ROI channels for online stores. Whether you’re launching, scaling, or retaining customers, a well-timed email can mean the difference between cart abandonment and conversion. We help brands set up automated flows, campaign strategies, and list growth tactics that generate consistent revenue.
6. How often should I send ecommerce newsletters?
It depends on your audience and product cycle, but consistency is key. For most DTC brands, we recommend 1–2 campaign emails per week, supported by automated flows like welcome, post-purchase, and winback. The goal isn’t to send more—it’s to send better. At WFMA, we help you find the right balance to drive revenue without overwhelming your list.
7. How do I know if WFMA is the right agency for me?
If you’re a growing DTC brand tired of disjointed marketing tactics and looking for a strategic partner who thinks long-term, WFMA is for you. Let’s start with a quick discovery call and see if there’s a fit.