Content strategy
A global beauty brand tasked us with delivering a content strategy and tools for creating content that converts in a current digital landscape of rapidly changing consumer needs and behaviour.
Approach
We based the marketing strategy on analytical insights to inform content creation and distribution that will bring a measurable business impact. We outlined a multi-channel content strategy that covers challenges and opportunities in the current market, audience groups and content maps to help create content that motivates the brand’s audience and increases the brand sentiment.
Results after 3 months
The content strategy helped to maximise the return on investment (ROI) in both organic and paid channel communications within three months from the start of implementation.
Website traffic in crease YoY
Ecommerce conversion rate increase YoY
Ecommerce revenue increase YoY
Conversion rate increase YoY
Channel revenue increase YoY
Traffic increase YoY
Increase in Organic Search traffic increase YoY
Increase in organic search channel conversion rate
Increase in channel revenue
Half a year later, strong growth continued with inbound channels bringing an increase in both traffic and conversions on the website.
Organic Search traffic increased by 74% YoY while channel conversion increased by +20%, delivering a +110% increase in transactions and a +205% increase in revenue.
Social traffic increased by 594% YoY, while channel conversion increased by +174%, delivering a 1,800% increase in transactions and a +5,239% increase in revenue.
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