A global beauty brand tasked us with delivering a content strategy and tools for creating content that converts in a current digital landscape of rapidly changing consumer needs and behaviour.
Results after 3 months
The content strategy helped to maximise the return on investment (ROI) in both organic and paid channel communications within three months from the start of implementation.
Website traffic in crease YoY
Ecommerce conversion rate increase YoY
Ecommerce revenue increase YoY
Conversion rate increase YoY
Channel revenue increase YoY
Traffic increase YoY
Increase in Organic Search traffic increase YoY
Increase in organic search channel conversion rate
Increase in channel revenue
Half a year later, strong growth continued with inbound channels bringing an increase in both traffic and conversions on the website.
Organic Search traffic increased by 74% YoY while channel conversion increased by +20%, delivering a +110% increase in transactions and a +205% increase in revenue.
Social traffic increased by 594% YoY, while channel conversion increased by +174%, delivering a 1,800% increase in transactions and a +5,239% increase in revenue.
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