Email Automation
Ermitažas is one of Lithuania’s biggest house and home retailers and has been operating since the mid-2000s. Over the past twenty years, Ermitažas has become the go-to destination for home-movers, refurbishers and gardeners.
Goal
While most popular for its brick-and-mortar stores, Ermitažas ecommerce aims for growth are big. To help hit their ecommerce goals, Ermitažas tasked us with growth acceleration through email automation.
The email campaigns were very successful. We had an average 56% open rate, average CTR of 9.45%, and 38 x ROI in the first three months!
Approach
We launched email flows that focused on increasing sales of the key categories online and improving the customer lifetime value across all their products.
The WFMA team optimised email performance by A/B testing email flows and focused on key products to maximise the ROI of the automated email flows.
Results
Ermitažas automated email flows engagement and conversion rates improved, exceeding industry performance benchmark rates.
Total Email Flows Revenue
Average Email Open Rate
Average Email Click-Through Rate
Average Email Conversion Rate