Ermitažas is one of Lithuania’s biggest house and home retailers and has been operating since the mid-2000s. Over the past twenty years, Ermitažas has become the go-to destination for home-movers, refurbishers and gardeners.
The power of automated email marketing
We launched email flows that focused on increasing sales of the key categories online and improving the customer lifetime value across all their products.
The WFMA team optimised email performance by A/B testing email flows and focused on key products to maximise the ROI of the automated email flows.
Ermitažas automated email flows engagement and conversion rates improved, exceeding industry performance benchmark rates.
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