Email Automation for Ermitažas
Ermitažas, one of Lithuania’s largest house and home retailers, has been a household name since the mid-2000s. Over the past two decades, Ermitažas has become the go-to destination for home-movers, refurbishers, and gardeners. Now, with ambitious eCommerce growth goals, the company is embracing digital transformation.
Goal: Scaling Ermitažas eCommerce with Email Automation
While Ermitažas is widely recognized for its successful brick-and-mortar stores, its eCommerce division has set bold growth targets. To achieve these goals, Ermitažas partnered with WFMA to accelerate growth through a tailored email automation strategy.
Automated email flows were very successful. We had an average 56% open rate, average CTR of 9.45%, and 38 x ROI in the first three months!
Approach: Strategic Email Automation for Ermitažas
To drive results, WFMA implemented a comprehensive email automation strategy that focused on three key areas:
- Targeted Email Flows: Custom-designed email sequences to boost online sales for high-priority product categories.
- Customer Lifetime Value: Optimized flows aimed at increasing repeat purchases and overall customer lifetime value.
- A/B Testing: Rigorous testing of email performance to refine messaging, design, and timing, ensuring maximum engagement and ROI.
Results: Outstanding Email Automation Metrics for Ermitažas
The email automation efforts exceeded industry benchmarks, delivering significant improvements in eCommerce performance for Ermitažas:
Increase in total revenue from email flows
Average email open rate
Average click-through rate
Email conversion rate
Transform Your eCommerce Strategy with Email Automation
WFMA specializes in crafting data-driven email automation strategies for eCommerce businesses. If you’re ready to see results like Ermitažas, contact us today to learn how we can help scale your business.