Since 1962, Madame Maria Galland has remained a revolutionary presence in the world of skincare. More than 50 years ago she began developing the Maria Galland Paris method, which began with a world-famous regenerating night care cream and expanded into a range of products and techniques centered on energy, precision and harmony. These values continue to lead the brand in the global beauty market.
We started the process with a thorough audit of the e-commerce store, as well as a full digital marketing analysis. These insights were used to form an integrated digital strategy for e-commerce optimisation, blog creation guidelines, automated email marketing and social posting strategies, as well as a display advertising plan.
We used email marketing as a tool to build trust and form a deeper brand connection with both B2B and B2C customers, as well as increase profitability, customer return rate and brand loyalty. We revised the service email flows to ensure all customer service touchpoints are aligned with the brand image and deliver added value to the customer. By segmenting and cleaning email databases, we increased the relevance and deliverability of email marketing campaigns. This in turn resulted in +224% returning customer revenue (YoY) in the first month alone.
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Of all ecommerce revenue generated
Average email open rate
Average email click-through rate
We used Dynamic Display Retargeting to encourage repeat purchases with existing audiences and we increased brand awareness by using video and banner ads for lookalike and interest-based audiences. Creative, format and audience testing is ongoing for campaigns as we continue zooming in on what works best for the Maria Galland customer.
Through the first quarter alone, the brand performance increased dramatically. The site saw a revenue increase of 118%, while transactions were up by 109% and conversion was up by 108%.
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