Tiny Riot
Email automation and consulting
Grew email revenue by 135% in the first 3 months for prints brand.
Results
- +135%
- Email Revenue
- +135%
- Increase in the brand’s email revenue
- +127%
- Increase in email flow revenue
- +155%
- Increase in email campaign revenue
- 60%
- Average Email Flow Open Rate
- 10%
- Average Email Flow Click-through Rate
- 38%
- Average Email Campaign Open Rate
- 1.5%
- Average Email Campaign Click-through Rate
Objectives
Tiny Riot approached WFMA to develop their email automation strategy, improve the CRM and ultimately increase the revenue from Klaviyo. We knew Tiny Riot had so much to offer and so we set some ambitious targets to achieve together, setting up an email strategy for various customer lifecycle stages as well as auditing their email account and properly segmenting and organising the audience.
WFMA approach
Starting with the brand’s email performance and audience review, we developed a tailored email strategy focusing on audience segmentation, automated email flows, email campaign planning and A/B testing.
We set Tiny Riot up with automated emails for customers at all buying stages, from discovery to post-purchase as well as encouraged product reviews using Judge Me Reviews x Klaviyo integration.
We helped Tiny Riot prepare their Black Friday and Christmas campaigns and created holiday-themed automation flows to maximise the sale on the email channel. Black Friday edition Welcome flow alone delivered 13% of all Q4 email flow revenue reaching an open rate of 68%, 17% click-through and 9% conversion rate.
Results
In the first 3 months, we helped Tiny Riot deliver +135% more email revenue, bringing business-owned revenue to 19%. We redesigned Tiny Riot’s email template for conversion while keeping a close eye on the brand guidelines.
We segmented Tiny Riot’s audience by engagement as well as by location to ensure we’re not only getting good deliverability rates but also adhering to privacy laws in different geographies.
We created automated flows and consulted Tiny Riot on email campaign planning, best email marketing practices, testing and more. This resulted in +155% email campaign revenue and +127% email flow revenue in the first quarter alone.
