Circle of Live "In Bloom"
Circle of Live “In Bloom” is an educational platform for music workshops, masterclasses, courses and retreats. Curated by Sebastian Mullaert, the project is aimed at creating a space where one can explore and find their own creative expression through collaborative knowledge, resources and tips about getting into a state of creative flow. Acclaimed electronic music artists like Frank Weidemann, Steevio and Erika are also teaching courses on the platform.
Using a data-driven approach, we outlined a strategic plan to roll out In Bloom in key geographical territories. We reached out to the global Circle of Live and Sebastian Mullaert fan base and promoted a new programme of online masterclasses, one-on-one sessions and workshops. Free resource packs and scholarship options were created to help guide the creative process and share the wealth of knowledge and inspiration with those otherwise unable to join the masterclass. Those who participated in a course were invited to join the In Bloom community where members have access to exclusive content, creators tools and a dedicated online space to discuss, share and inspire each other.
Social media ads training
The Circle of Live In Bloom team, being hands-on and eager to learn, wanted to take the advertising of the In Bloom programme in-house. We helped the team by guiding them through social ads, audience creation and targeting, ad optimisation to increase ROI and management of ad campaigns.
The brand name “Circle of Live” meant that in Google search results “Circle of Live In Bloom” was against The Lion King movie song “Circle of Life”. We quickly realised it would take some time to compete with that on organic search results and crafted a brand search PPC campaign to ensure visibility in the search results. This ensured that potential customers in the consideration stage were driven to the educational platform’s website.
Circle of Live launched the first In Bloom programme cycle with all of their online mentorship courses led by Sebastian Mullaert selling out in 14 days. After this success, the programme was expanded to include other influential artists who delivered additional high-quality educational content to aspiring musicians and artists making their own journey in the music industry. Today, the Circle of Live community has 200 members, all sharing ideas and inspiration to keep the creativity flowing during what are challenging times for the whole music industry.